Welcome to my marketing portfolio
Take a look at some of the projects I have worked on!
Apartments.com Rebranding
During this project, I led a team in developing a fresh brand campaign for an existing company. As project manager, I kept the project on schedule, organized files, and assigned roles to team members.
We conducted thorough market research to guide the rebranding process and interviewed a marketing representative from Apartments.com to gain insights into the brand’s current positioning and marketing strategies.
My roles in the project →
Brand Media Planning
While my main role in was project manager, I was also deeply invested in creating the marketing strategy, design, and visual storytelling we tailored to audiences and the overall campaign goals.
Project Management
Oversaw project organization, task timelines, and creative collaboration from start to finish. Managed files, feedback, and deliverables to maintain efficiency, clarity, and alignment across all stages of production.
Strategy & Research
Led market and consumer research to define target audiences and brand goals. Created detailed consumer personas and insights that guided messaging, design direction, and marketing strategy across all project phases.
Creative Design
Designed and wrote copy for the website, newsletter, and digital magazine TOC. Developed cohesive visual and written branding that aligned with strategic goals and ensured a unified, polished presentation throughout.
Media & Storytelling
Created a video strategy and designed storyboards to align visuals with campaign goals. Ensured all media reflected brand identity, narrative flow, and the larger marketing vision established through early strategy work.
Project Pink’d Direct Mail Marketing Plan
During this marketing plan, I was tasked with creating a direct marketing content plan for Project Pink’d, a non-profit organization for breast cancer survivors.
The content largely revolved around print and analog media. I was the main designer on this project, taking a holistic approach to creating designs for newsletters, business cards, direct mail pieces, and more. After completing the project, we presented the marketing plan to the non-profit.
My roles in the project →
Direct Mail Campaign
This campaign was a new beast for me. I had the opportunity to work with a non-profit in developing a direct mail campaign to boost awareness and engagement.
Plans Book Design
Designed the full project plans book to communicate brand vision and strategy. Focused on layout, typography, and storytelling to create a cohesive presentation that aligned with the campaign’s creative direction.
Print & Mail Campaign
Developed strategy, design, and copy for a print and mail campaign aimed at driving awareness and engagement. Combined visual storytelling with targeted messaging to create a meaningful brand connection.
Newsletter Campaign
Led strategy, copywriting, and design for a branded email and newsletter campaign. Focused on audience segmentation, compelling calls-to-action, and consistent design to strengthen brand communication.
Social Media Posts
Created social media content strategy and design for pages 14–15. Wrote copy, designed visuals, and aligned all posts with campaign goals to ensure consistency across platforms and measurable engagement.